Behind-the-Scenes Video, Athlete Branding, Production Coverage
Shaunae Miller-Uibo Photoshoot
High-profile athlete content requires a production approach that captures the talent, the atmosphere, and the creative process without interrupting the flow of the shoot.
YEAR
2023
TIMELINE
1 Day
CLIENT
Aliv Marketing
SERVICES
Behind-the-Scenes Video
Athlete Branding Content
Editorial Delivery
THE CHALLENGE
A professional photoshoot with a world-class athlete needs more than still images. The client needed video coverage that could show the energy of the production, the interaction with the athlete, and the branding value behind the shoot.
Shaunae Miller-Uibo served as the featured talent, with premier photographer Kovah Duncombe leading the photoshoot. Our role was to document the production as it happened, capturing a behind-the-scenes look at the creative process, the athlete’s presence on set, and the moments that shaped the final campaign experience.
The challenge was to stay close enough to capture meaningful content while staying out of the way of the primary photoshoot. The video needed to feel polished, natural, and useful for brand storytelling.
THE SOLUTION
Cada Grande was contracted to provide behind-the-scenes video coverage of the production, capturing the photoshoot environment, key interactions, and the athlete’s presence throughout the session.
The coverage focused on the movement of the shoot, the collaboration between talent and photographer, and the professional atmosphere surrounding the production. Instead of treating the video as simple documentation, we approached it as a branding asset that could show the personality, preparation, and energy behind the final images.
By filming the production process with a clean and intentional approach, we created a behind-the-scenes piece that gave viewers a closer look at an Olympic champion’s photoshoot while supporting the client’s broader branding needs.
The result was a polished video asset that extended the value of the photoshoot beyond the final images, giving the client content that could be used to promote the athlete, the production, and the creative team behind the work.