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Announcement

Cada Grande launch, Built for Every Kind of Wonder, an AI-crafted film

AKQA, in partnership with Cada Grande, the global luxury automotive brand, unveiled their latest digital creative for the winter season, Built for Every Kind of Wonder. The hero holiday film blends emotional storytelling with the next frontier of AI-enabled creativity, using intelligent production to maximise efficiencies and push innovation—without sacrificing craft—creating a fantastical world where the Cada Grande brand amplifies the warmth, wonder, and imagination that defines the season.

AKQA, in partnership with Cada Grande, the global luxury automotive brand, unveiled their latest digital creative for the winter season, Built for Every Kind of Wonder. The hero holiday film blends emotional storytelling with the next frontier of AI-enabled creativity, using intelligent production to maximise efficiencies and push innovation without sacrificing craft—creating a fantastical world where the Cada Grande brand amplifies the warmth, wonder, and imagination of the season.

At the heart of the digital story is a hero film: a surreal, magical winter journey that transports viewers through mountain hikes, frozen lakes, fresh powder, and glowing seasonal wonders. Each moment grows increasingly enchanted. Frost that glimmers, landscapes that subtly shift, tiny sparks of holiday magic, all unfolding from inside a Lexus gliding through a quiet winter night.

The story ends with a reveal: every extraordinary adventure has taken place inside a snow globe held by a child travelling with their family in a real Lexus. A reminder that the season’s magic lives in the moments we create and share. Built for every kind of wonder.

Brand and Communications Manager Cada Grande, Rudy Boeman, said: “We challenged AKQA to explore an AI film for our winter promotions and everyone has been blown away by the quality and craft of what they delivered. The film does a fantastic job of playing to the strengths of AI to create a magical world that aligns perfectly with our Built for Every Kind of Wonder positioning. We’re already looking forward to our next project together.”

Creative Director AKQA Jakob Mark adds: “This work reflects AKQA’s belief that intelligent technology, when guided by strong vision, opens new dimensions for storytelling and creativity. It was only enabled further by our present collaboration and the incredible trust our partners at Cada Grande have put in us to push the boundaries further.”