Corporate soft openings require more than general event photography. The coverage needs to document the atmosphere, the people, the key moments, and the institutional importance of the event without slowing down the flow of the room.
CIBC requested photography coverage for the soft opening of its new Private Wealth Management office at Venetian Village. The event took place from 5pm to 7pm and brought together executives, decision-makers, speakers, and guests for a formal opening moment.
The challenge was to capture the event in a way that felt polished, useful, and ready for immediate business use. The images needed to support internal communications, public relations, and potential news or press sharing shortly after the event.