Campaign Editing, Launch Video, Post-Production
Stem Lingo — Campaign Editing
Launch videos need more than clean edits. They need structure, timing, and a clear story that helps a campaign feel polished, credible, and ready for public release.
YEAR
2023
TIMELINE
2 Days
CLIENT
CGTN
SERVICES
Brand Storytelling
Launch Video Editing
Post-Production
THE CHALLENGE
Stem Lingo needed an official launch video for its programming box campaign featuring Bubba Wallace, creating a polished launch asset that supported the larger STEM education rollout.
The project was connected to a larger campaign rollout that included production work across Birmingham, Huntsville, and Talladega. Because Cada Grande was already brought on to film the campaign tour, the launch video became one of three key deliverables issued to Aisha Bowe and the Stem Lingo team.
Unlike the other deliverables, which were full production projects, this assignment was focused specifically on editing. The challenge was to shape the existing material into a polished launch asset that could introduce the product, support the campaign, and match the energy of the wider rollout.
THE SOLUTION
We provided post-production support, shaping the Stem Lingo launch video into a polished campaign asset.
The edit was built around clarity, pacing, and campaign impact. The goal was to create a final video that felt professional, focused, and ready to support the launch of Stem Lingo’s programming box with Bubba Wallace.
Our role focused on shaping the footage into a clear branded story while keeping the edit aligned with the larger campaign tour. Since this was part of a broader set of deliverables, the video needed to stand on its own while still feeling connected to the full campaign.
The result was a polished edit-only deliverable that helped Stem Lingo present its launch campaign with stronger structure, cleaner storytelling, and a final video ready for public-facing use.